A partnership proposal for Equals

Every year, around 55,000 people move from Pakistan to the UK. The first thing they need is a UK number.

JazzGo is a new UK mobile network for the Pakistani community, with sending money home built into the plan. Our senders are new arrivals who join through their UK mobile plan. We'd like Equals to power every one of their transfers.

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01 · Who sends through JazzGo

New arrivals, sending home from their first month in the UK.

Arriving every year
c.55K

Long-term arrivals from Pakistan every year (ONS). They need a UK number on day one and send money home most often. They join JazzGo through their mobile plan, and start sending inside it.

The launch audience
244K

People who arrived from Pakistan in the last five years and are still in the UK.

Senders by FY2030
66K

JazzGo mobile customers sending money home through the app by FY2030, in the Management case.

A monthly rhythm
10 times

Transfers a year per sender, averaging £450 and rising 2% a year. At most one fee-free send a month.

1.66m

People of Pakistani heritage in the UK (Censuses 2021/22, all ages).

624K

Born in Pakistan and living in England and Wales (Census 2021).

500K

UK Pakistani adults who send money home (VEON remittance expert estimate).

US$6.3bn

Sent from the UK to Pakistan in FY2025/26, 15.2% of Pakistan's remittance inflows (State Bank of Pakistan).

02 · How senders join

They join for the phone plan. Sending home is built into it.

Our senders are new arrivals who join JazzGo through their UK mobile plan. Sending money home is part of that plan from the first month, so the habit starts inside JazzGo.

01 · Before they fly

Bought in Pakistan

Jazz and JazzCash sell a JazzGo UK eSIM to students and workers heading to the UK.

02 · The day they land

Connected on arrival

A UK number that works on landing, with calls to Jazz numbers in Pakistan included. £19.62 a month on average, one bill for both households.

03 · The first month

The first send home

KYC completed, Ammi added as a recipient, and the month's fee-free send lands in her JazzCash wallet. Her Jazz mobile is free that month.

03 · Meet JazzGo

Pakistan, in your pocket.

Built on Jazz in Pakistan and eSIM Go in the UK. UK mobile on SIM or eSIM, keep your number, calls to Jazz numbers built in.

One relationship

One app. Five reasons to open it.

Connect, Send Cash, Entertainment, Shop and Protect. Each one powered by an existing VEON or eSIM Go asset.

The habit

And one reason to open it every month.

Send Cash is where the relationship lives. That's where you come in.

04 · Inside the app

Connect. Send Cash. Entertainment. Shop. Protect.

Mobile, money and member prices come first. Shopping and protection follow as super-app services launch.

Connect
65%
UK data this month 18.4 GB used Renews 14 Dec
07700 900123eSIM active · number kept
Calls to PakistanJazz numbersIncluded
AAmmi's Jazz lineLahoreFree
Going home?
Pakistan travel eSIM, ready before you fly. Add travel eSIM
01ConnecteSIM Go + Jazz. From launch.
Send money
AAmmi
AKAbbu
SSana
New
YOU SEND
£450.00
GBP
AMMI GETS
168,750
PKR
Fee-free send1 of 1 this month
ToJazzCash wallet
Ammi's Jazz mobile is free this monthBecause you sent with JazzGo
Send £450
02 · The main eventSend CashInto JazzCash wallets. From launch.
TAMASHA
Watch
For youDramasCricketMovies
Live Cricket: live now PAK 214/4 · 38.2 overs
Continue watchingSee all
Urdu dramaEpisode 12
Family film1h 52m
Premium for membersMember price
03EntertainmentTamasha: 38.7m active users in Pakistan (2Q26).
ZARR
Shop
The Eid edit
Delivered to family in Pakistan
Lawn suitRs 8,950
Gift hamperRs 6,400
Wrist watchRs 12,500
Attar setRs 4,200
04ShopZarr. As super-app services launch.
JAZZSURE
Protect
Ammi · HealthCovered
Cover for family in Pakistan, paid from the UK.
EXPLORE COVER
HealthFor parents and family
MotorCar and bike
PropertyThe family home
Get a quote
05ProtectJazzSure. As super-app services launch.
05 · Send Cash, powered by JazzCash

One fee-free send a month. Free mobile for the family at home.

ID verified
AAmmi
AKAbbu
SSana
New
YOU SEND
£450.00
GBP
AMMI GETS
168,750
PKR
Monthly fee-free send1 of 1 left
Transfer fee£0.00
Rate*£1 = Rs 375.00
Ammi's Jazz mobile is free this monthBecause you sent with JazzGo
Try it: pick an amount and send · *Illustrative rate
0%

Fee on one send a month.

Each sender gets one fee-free transfer to a JazzCash wallet a month, within limits agreed with Equals and only after full KYC. No bank account needed in Pakistan. JazzGo earns the FX margin.

Free.

The family's Jazz mobile, whenever money goes through JazzGo.

An offer other diaspora brands could not easily match. It turns a one-off transfer into a monthly reason to send through JazzGo.

35%

Of mobile customers send money home in year one.

You must be a JazzGo mobile customer to send, so every sender arrives already inside the relationship.

66K

Senders by FY2030. 45% more than the base case.

65,993 people sending home through JazzGo by FY2030, against 45,502 in the base case.

660K

Transfers a year by FY2030.

About ten a year per sender, and never more than one fee-free send a month: a regular, predictable flow.

£315m

A year moving through your rails by FY2030.

65,993 senders × 10 transfers × an average of £450, rising 2% a year. Derived from the JazzGo plan assumptions.

06 · Value only a telco can add

Money and mobile, in one plan.

When the month's send goes through JazzGo, the family's Jazz mobile in Pakistan is free. That's a benefit only a telco can add, and it gives senders a reason to keep sending through the plan they already pay for.

Equals + JazzCashOne fee-free send a monthStraight to the family's JazzCash wallet
JazzFree mobile at homeWhen money goes through JazzGo
eSIM GoOne bill, two householdsUK mobile, Pakistan calls included
A reason to send, every monthMoney and connectivity, in one move
07 · What it opens up for Equals

A growing base of new senders. Acquired for you.

JazzGo funds the growth. You power every transfer it creates.

293K

Mobile customers by FY2030, every one a potential sender. 40K in year one.

£11.4m

On marketing and growth, funded by JazzGo: brand launch, outdoor, five sales channels and two brand ambassadors.

1 in 5

Pakistani-heritage adults in the UK on JazzGo by FY2030, the Management case's cap.

£101.6m

JazzGo revenue plan, FY2027–30. EBITDA-positive in FY2028, cash-positive from FY2029.

3

Launch cities within Q1 2027: Birmingham, Bradford and Greater Manchester. East London, Luton and Slough follow.

2

Ends of the corridor with a famous face: Wasim Akram for families in Pakistan, Moeen Ali for the UK community.

Before they land

Customers won in Pakistan.

Jazz and JazzCash sell a JazzGo eSIM to students and workers heading to the UK. They arrive connected and ready to send.

Closed loop

No acquisition cost on your side.

Senders are a share of JazzGo's mobile base. Your product reaches them inside an app they already open every day.

Moments that matter

Built around the calendar.

Arrival, payday, Ramadan and Eid, weddings, trips home. Every moment is a transfer.

08 · Why we're a safe partner

A telecoms partner built to sit inside your controls.

Onboarding a telco should feel like onboarding any other regulated partner. Here's what stands behind JazzGo.

Listed parent

Backed by VEON (Nasdaq: VEON)

JazzGo is a joint venture between VEON, a Nasdaq-listed group, and eSIM Go, which already runs a live UK mobile platform on Vodafone's network.

Your licence, your rules

JazzGo acts as your agent

Transfers run on the Equals Money licence and API, so your onboarding, monitoring and reporting apply to every send.

Known senders only

KYC before the first send

Only JazzGo mobile customers can send. Every sender completes KYC before their first transfer, and the fee-free offer is capped at one send a month, within limits we agree with you.

Regulated payout

Paid out by JazzCash

Funds land in JazzCash wallets: VEON's mobile wallet in Pakistan, overseen by the State Bank of Pakistan.

Already in motion eSIM Go's onboarding with Equals is under way, so compliance work starts from a live relationship, not a cold start.
09 · Next steps

From a UK sender to a JazzCash wallet. Through you.

01

UK sender

A KYC-checked JazzGo customer starts a transfer in the app: one fee-free send a month.

JazzGo

Brings mobile, money and the family into one app and one bill.

This is you 03

Equals

The embedded payment partner. JazzGo sends as your agent on the Equals Money licence and API: GBP–PKR pricing, limits, settlement and integration.

04

JazzCash

Payout to the family's JazzCash wallet in Pakistan. And their Jazz mobile switches to free.

The road to launch
Q4 2026MobiliseEquals Money contract, platform and app build
Q1 2027LaunchBirmingham, Bradford, Greater Manchester
Q3 2027Gate reviewCost per customer and retention on target
H2 2027ExtendEast London, Luton, Slough
2028NationalProven channels nationwide; super-app services
Beyond the first corridor

Today, JazzGo.

Tomorrow, the world.

01 · Deeper

More from every household

Grow Tamasha, Zarr and JazzSure across the families already sending.

02 · Wider

More communities

The same UK platform, applied to other diaspora audiences.

03 · Further

More corridors

New markets where VEON already has strong home-country brands. The partner who builds the first corridor is first in line for the next.